7 May 2024
In 2022, Americans received 15 billion political SMS messages, representing a 158% increase from 2021. Given that young voters are more likely to respond to SMS than calls, and as these voters age, SMS will continue to be used for everything from voting reminders and calls for volunteers to donation
7 May 2024
29 April 2024
Clear and direct, SMS marketing is the number one way to reach existing and potential customers
29 April 2024
15 April 2024
Business owners and marketing managers use SMS because it offers higher engagement and open and click-through
15 April 2024
14 March 2024
Retailers are placing an increasing amount of emphasis on their online presence. It’s become essential
14 March 2024
14 March 2024
SMS marketing can sometimes come across as spammy, but when carried out correctly, it’s by far the
14 March 2024
14 March 2024
Conversational SMS is a type of messaging you may have heard a lot about. It’s a one-to-one conversation
14 March 2024
12 March 2024
With an open rate of 98%, a delivery speed of five seconds, and messages typically opened within 90 seconds,
12 March 2024
11 March 2024
Timing is everything, and the success of an SMS campaign is often related to when it happens. The timing
11 March 2024
11 March 2024
In our survey of 1,000 consumers about their customer care expectations, nearly half (46%) said they
11 March 2024
11 March 2024
As technology evolves, consumers' daily lives become busier, and new products and services hit the market,
11 March 2024
