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When landlines and mobile phones were one of the primary (or only) means of communication, people also relied heavily on voicemail and voice messages. It makes sense, then, why voice marketing and broadcasting were so successful.
But with the rise of smart phones and other communication devices, have other marketing methods superseded voice broadcasting? Do voice marketing campaigns even still work in 2021? We're happy to say yes, and here's why.
The Decline of Voice Marketing(?)
Voice marketing strategies used to be one of the most effective and widely used marketing tools by any industry. While mail could days to deliver your message, voicemails only took seconds or minutes and were almost guaranteed to elicit a response.
The advent of smart technology has led to new, more popular methods of communication and connection like SMS marketing and email campaigns. Voice marketing tools offered slimmer audiences and didn't provide instant feedback, and as such have been used less frequently when compared to newer methods.
Shifting attitudes and interactions with technology have similarly changed how voicemails are perceived. Just like companies, people prefer instant results and gratification. They are both more connected and more inaccessible than ever before.
Because of this, search engine queries like “what is voice marketing” and “is voicemail dead” may mislead you into believing that voice marketing and broadcasting are tools of the past, no longer effective and spurned by generations that increasingly prefer texts and direct messages. In a world that's increasingly saturated with communication methods, voicemail initially appears to have virtually disappeared.
The Truth About Voice Broadcasting
But despite these dire predictions and marketing reports that indicate otherwise, voice marketing isn't quite at death's door. It's undeniably true that voice broadcasting, the industries that use it, and the technology they both rely on have changed. However, these differences aren't necessarily bad. They lend themselves to marketing and communication strategies that are just as effective, but in ways that are not currently common with other marketing technologies.
And though many sources will paint voice technology marketing as outdated and unchanged since the prehistoric era, the reality is that it has evolved and updated just like every other communication tool. Expanded features like text-to-speech, two-party connections, and interactive voice response have all made voice marketing as versatile and current as any other technology.
On a more logistical level, voice marketing also still holds up to more modern marketing methods like SMS and MMS APIs. Businesses can send and receive up to 12,000 Tier 1 bulk automated phone calls per minute to more than 300 countries around the world. Voice APIs are also fully programmable, easily integrated with other marketing methods, and provide real-time reporting capabilities.
Voice broadcasting can also be a more cost-effective marketing method. Volume-based pricing and low monthly API fees mean that you never pay for calls you don't make. Competitive rates and custom pricing packages offer further discounts, and free trials allow you to test the products before purchase to ensure they're the right fit. All of this sums up to mitigate risk, lower prices, and maximize return on value.
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Why Voice Marketing is Still Successful
The changes that now set voice marketing apart from other strategies are what make it so effective and drive its continued success. Statistics and information that appear to favor other technologies actually do benefit voice marketing, as we explain below.
- Low Voicemail Spam Rates – While SMS and email spam rates have increasingly risen, voicemail spam has actually decreased. This surprising new statistic is aided by the rise of call blocking apps, which have increased by 495% since 2016, which filter out spam calls and leave voicemails open for your marketing messages.
- Quality vs. Quantity Data – It's true that you'll get less responses from broadcasting marketing, but the responses that you do get are all the more valuable because of this. With a strong voice marketing tool, the leads you receive will lead to high conversion rates and increased customer engagement.
- Broad Smartphone Adoption – Though Millennials are often known for their technology usage, statistics show that older Americans are also increasingly dependent on smartphones. With a majority of all age groups attached to their phone, your voicemail has the opportunity to reach an audience that's broader than ever before.
- The Rise of Voice Technology – With the rise of voice technology like voice recognition and AI, voice marketing technologies are also coming back into favor. People like the feeling of connection and personalization that voices lend technology, which is why voicemails are so successful in this aspect.
This success is also demonstrated by the various industries that still maintain voice broadcasting as a core element of their marketing campaigns. Some markets and businesses that still heavily rely on marketing that uses voice technology include:
- Grassroots Lobbying
- Emergency Alert Services
- Wholesale Real Estate
- Direct Sales
- Nonprofit Organizations
And these are just a few examples. With the wide variety of customization and demographic targeting tools available, this list rapidly expands to include even more organizations. The personalized touch that voicemails offer only services to underscore the practical uses and impressive scalability that voice marketing naturally possesses.
Making Voice Marketing Work for You
The most important element of a successful voice campaign is having a solid strategy, but the second most important element is using the right voice marketing service. You need an API that's going to work as hard as you do and meet all of your company's unique marketing and communication needs.
That's where we come in. Esendex's voice broadcast service is a voice marketing platform that enables you to instantly connect with thousands of customers, all with the touch of a button. You can send and receive up to 12,000 automated calls globally, per minute. It's also completely programmable and comes with tons of features so that you can customize your communication experience.
Get started today to see how easy it can be to send mass voice messages to your entire customer base. There's no contracts, no hidden fees, and no credit card information required to get started. We offer volume-based pricing, and as a special thank you to new customers you'll receive 250 free voice broadcasting credits. That's the Esendex difference.
Powerful voice API that sends mass automated phone calls quickly to mobile & landline devices.
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