About Crownsavers Credit Union
Launched in 1997, Crownsavers Credit Union are a not-for-profit financial co-operative. They provide savings and affordable loans to members (who are also shareholders) and also play an integral role in the local community.
Crownsavers Credit Union conduct their business in a way that is ethical and contributes to the social, economic and environmental wellbeing of the communities they serve. A strong emphasis is placed on helping people to be in control of their personal finances, and the money that is generated from loan interest is re-invested directly to improve services to members.
The Challenge
Crownsavers Credit Union faced a challenge in how to best promote their services as a responsible lender around the Christmas period, which has typically been a period where borrowers can begin to get themselves into financial difficulty.
Crownsavers Credit Union also had a strong desire to use the latest communication technologies in order to provide services to their customers which their competitors didn’t, and in turn, maintain a competitive edge.
As a mobile-focused communication channel with a high engagement rate, Crownsavers Credit Union found that SMS was a great way to connect with audiences. However, they felt it lacked the ability to include the visual and interactive elements required to catch their audience’s attention as effectively as possible.
As the credit union continued to grow, reducing their cost to communicate with potential applicants for larger campaigns was also a major consideration.
The Solution
- A platform that wasn’t limited to 160 characters, and in turn enables more in-depth communications to be sent.
- A visually engaging platform, which allowed Crownsavers Credit Union to send messages containing much more information.
- A platform which promoted faster response times.
- Should maintain a consistent look and feel with the existing Crownsavers Credit Union website.
- Simple and easy to use, with no requirement for anyone “technical” in-house.
- A cheaper alternative to postal and manual telephone communications.
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