About Crownsavers Credit Union
Launched in 1997, Crownsavers Credit Union are a not-for-profit financial co-operative. They provide savings and affordable loans to members (who are also shareholders) and also play an integral role in the local community.
Crownsavers Credit Union conduct their business in a way that is ethical and contributes to the social, economic and environmental wellbeing of the communities they serve. A strong emphasis is placed on helping people to be in control of their personal finances, and the money that is generated from loan interest is re-invested directly to improve services to members.
Crownsavers Credit Union faced a challenge in how to best promote their services as a responsible lender around the Christmas period, which has typically been a period where borrowers can begin to get themselves into financial difficulty.
Crownsavers Credit Union also had a strong desire to use the latest communication technologies in order to provide services to their customers which their competitors didn’t, and in turn, maintain a competitive edge.
As a mobile-focused communication channel with a high engagement rate, Crownsavers Credit Union found that SMS was a great way to connect with audiences. However, they felt it lacked the ability to include the visual and interactive elements required to catch their audience’s attention as effectively as possible.
As the credit union continued to grow, reducing their cost to communicate with potential applicants for larger campaigns was also a major consideration.
- A platform that wasn’t limited to 160 characters, and in turn enables more in-depth communications to be sent.
- A visually engaging platform, which allowed Crownsavers Credit Union to send messages containing much more information.
- A platform which promoted faster response times.
- Should maintain a consistent look and feel with the existing Crownsavers Credit Union website.
- Simple and easy to use, with no requirement for anyone “technical” in-house.
- A cheaper alternative to postal and manual telephone communications.
Build Powerful SMS Campaigns
No contracts, no hidden fees, and no credit card information required to get started.Create Account
Explore Our Business Texting Blog Topics
The Esendex blog has the latest content for all of your customer communication needs.
What Is Mass Texting & How Does It Work?
Businesses can utilize SMS marketing in a number of ways, such as through a long code or short code. Short codes...Read More
What Is SMS Marketing & Why Use It?
SMS marketing is a term that's often thrown around when companies are talking about their communication...Read More
SMS vs. MMS (What's the Difference)
Mobile phones have become a commodity. Today, people use cellular devices to connect with the world...Read More
Products for a range of use cases
Texting API designed to send & receive SMS & MMS globally using a short code or 10DLC number.Learn More
Easy to use SMS software that can send & receive SMS & MMS using a short code or 10DLC number.Learn More Resell SMS
Powerful voice API that sends mass automated phone calls quickly to mobile & landline devices.Learn More
Verify mobile & landline numbers, find service providers, & define time zones to restrict calling times.Learn More
It’s Easy To Get Started
Create your account and receive credits for any of our mass communication APIs or software.