Promoting responsible lending for Crownsavers Credit Union

The Challenge

Crownsavers Credit Union faced a challenge in how to best promote their services as a responsible lender around the Christmas period, which has typically been a period where borrowers can begin to get themselves into financial difficulty.

Crownsavers Credit Union also had a strong desire to use the latest communication technologies in order to provide services to their customers which their competitors didn’t, and in turn, maintain a competitive edge.

As a mobile-focused communication channel with a high engagement rate, Crownsavers Credit Union found that SMS was a great way to connect with audiences. However, they felt it lacked the ability to include the visual and interactive elements required to catch their audience’s attention as effectively as possible.

As the credit union continued to grow, reducing their cost to communicate with potential applicants for larger campaigns was also a major consideration.

The Solution

• A platform that wasn’t limited to 160 characters, and in turn enables more in-depth communications to be sent.
• A visually engaging platform, which allowed Crownsavers Credit Union to send messages containing much more information.
• A platform which promoted faster response times.
• Should maintain a consistent look and feel with the existing Crownsavers Credit Union website.
• Simple and easy to use, with no requirement for anyone “technical” in-house.
• A cheaper alternative to postal and manual telephone communications.