Red Driving School's Case Study with Esendex's SMS Solution & Services

SMS for customer service

The addition of SMS has been a key-driver in RED’s service offering, which combined with email and an online portal helps them to ensure driving instructors are aware of important information in a timely fashion. Instructors are sent new customer introductions and booking SMS reminders – this is great for when instructors are on the move as they carry their mobiles with them everywhere they go. Instructors are also very busy, so combining with a text message helps raise awareness by either telling them what they need to know, or reminding them to check email and other areas.

RED offers a pre-pay booking model. This provides pupils with discounts and enables instructors to concentrate on what they do best – teach. When pupils want to cancel lessons and need a refund, RED will drop them a text asking the pupil to call so the refund can be processed. This works really well as many people don’t answer mass phone calls but a simple text gets across all the information – triggering a quick response.