Get up close and personal with WhatsApp Business Platform

While we know that a digital-first approach is becoming a must-have – consumers continue to call for compassion and empathy from brands – particularly when it comes to sharing and managing sensitive information.

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About the research

In our recent survey, we asked 5,000 consumers from Australia, Belgium, France, Germany, Italy, The Netherlands, Spain, the UK and the USA, about how and why they contact businesses and what channels they prefer to use.

The results highlight:

  • The untapped potential of WhatsApp.
  • How consumers want a range of options when it comes to communicating with businesses.
  • What frustrates and delights us when it comes to customer care.
  • How WhatsApp increases customer value and improves the chat to cart journey.

Download your copy to discover more.

Access the Research

“At Esendex, we support customers to deliver an omnichannel communication strategy which includes channels such as the SMS, Voice, Phone Verification and many more.”

Learn more about how our platform can help you create an omnichannel comms strategy.