The Ultimate Guide to Conversational Messaging
Customers want to connect with businesses in the same way they connect with family and friends. How can your communications strategy adapt?
About the Guide
Customer expectations are at an all-time high. Product, service and price are no longer the only factors customers consider when evaluating brands. They’re also looking for a great customer experience.
Enter conversational messaging, a type of messaging that revolves around creating a one-on-one conversation between a business and customer on any messaging platform. It’s similar to SMS messaging but the conversational approach allows customers the ability to respond.
So, where do you start when taking on this type of messaging? In our guide to conversational messaging, you will learn:
- What conversational messaging is and how it can benefit your business.
- Best practices for conversational messaging.
- The role a messaging platform will play.
- How to choose the right platform for your needs.
Download your copy of the ultimate guide and discover how you can forge a long lasting connection with your customers.
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“At Esendex, we support customers to deliver an omnichannel communication strategy which includes channels such as the SMS, Voice, Phone Verification and many more.”
Learn more about how our platform can help you create an omnichannel comms strategy.