Messaging API Buyer’s Guide
If you’re looking for an SMS, RCS or WhatsApp API to supercharge your messaging strategy, where do you start? Look no further than our buyer’s guide to messaging APIs, where we’ll explain the key considerations and more.
About the Guide
The number of global smartphone users is estimated at 6.8 billion in 2023, a 4.2% annual increase from 2022. This is an 86.5% increase from the smartphone user count in 2016. No wonder mobile messaging is such a popular communication channel for businesses!
However, not every business has the time or resources to develop their own messaging platform from scratch or deploy and integrate third-party software.
Enter messaging APIs, solutions that allow businesses like yours to connect your own software to a new comms channel. By doing so, you gain all of the functionality of the comms channel but from within your own, familiar software.
In this guide, you can learn the factors to consider when choosing an SMS, RCS or WhatsApp API and API provider.
- Who uses a messaging API?
- How to choose the right messaging API provider.
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“At Esendex, we support customers to deliver an omnichannel communication strategy which includes channels such as the SMS, Voice, Phone Verification and many more.”
Learn more about how our platform can help you create an omnichannel comms strategy.