The Connected Consumer Report 2024
Getting the most from mobile communications
How do you make your message heard and meet changing consumer expectations – while navigating complex global send regulations?
With more ways to connect with customers than ever before, how do businesses shift from single channel to several, or decide which combination of SMS, email, phone call or WhatsApp is right for them?
We’ve been working with customers and listening to consumers for more than twenty years. Our latest Connected Consumer report taps into more than 6,000 global respondents with survey highlights that include:
o Top use cases for mobile messaging
o Two-way messaging and preferred communication channels
o The pivotal role of trust, privacy, and compliance
o How communication attitudes and preferences differ by demographic
The survey results also confirm what we all suspected – that consumers will vote with their feet if mobile communications are poor. If you want more control of your customer conversations, download our report today.
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