The 5 Essentials of SMS Marketing

Determine Your Campaign Success

SMS marketing is a great way to get your message in front of your audience – fast. And with open rates as high as 98%, you’re giving your campaign its best chance at being seen and driving action. But once you’ve completed your campaign, how do you measure success? In this guide, we’ll walk you through:

• How to set clear, measurable goals
• How to define success with and measure common KPIs
• Next steps after calculating your ROI

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