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A Robocall Service: What Is It, And How Does It Help Businesses?
When most people hear ‘robocall,’ they automatically think about spam and unsolicited messages. But that’s not necessarily true: robocalling can be a helpful service and have many benefits when done correctly and by reputable companies.
Robocalling involves using software or API service to send out mass calls simultaneously instead of placing calls manually one by one. Many sectors use robocalls, including small businesses, non-profits, schools, churches, etc.
Please keep reading to learn more about robocalls, their use, and how your business can leverage them to make your marketing and communication campaigns more effective.
Everything To Know About Robocalling
Robocalling involves sending bulk calls directly to thousands of customers simultaneously, also known as voice broadcasting. This is a cost-effective way for businesses to communicate, saving time and resources. Businesses also use robocalling because it has a variety of purposes and can be used across nearly every industry.
Who Can Use The Robocall Service?
Any business that would benefit from being able to save time calling customers would benefit from robocalling. This can include educational, religious, political, and marketing businesses. Manually calling customers can tie up multiple employees or hours, but robocalling accomplishes the same volume of calls in seconds.
Robocall services may specialize in this communication method or offer other services your business can use with robocalling. The most popular communication method to pair with robocalling is phone number verification. Verification services scrub your contact lists and flag and remove any incorrect numbers or out-of-service. While this can be manually done, a verification service saves time and resources.
Robocall Service Features
When you combine our robocall service with these awesome features, anything is possible! Our robocalling service delivers the tools you need to boost company sales, revenue, customer engagement, and stay connected with your customers.
Interactive Voice Response
Build manageable call flows that deliver incoming calls to the correct department and representative without issue.Learn More
Answering Machine Detection
Our voice broadcaster can determine if a human, fax, or answering machine picks up outgoing calls from your business.Learn More
Transform your text messages into an automated voice call in multiple voices and languages to send to customers.Learn More
Press 1 Voice Campaign
Enable callers to enter numbers on their devices that either collect information or route calls to different departments.Learn More
Outbound Conference API
Our voice message broadcaster connects calls to a conference & communicates with multiple people at once.
Our automated voice broadcasting service can send mass phone calls & bulk SMS to your entire contact list.
Our phone broadcasting API provides detailed reports of calls back to your database for analysis, optimization, & call tracking.
Mobile & Landline Calls
Easily broadcast voice messages directly to customers using mobile and digital landline devices to reach everyone.
Call Quality Monitoring
Gauge mass call conversations between customers and staff to improve customer service and other business systems.
How Do Robocalls Work?
For businesses interested in learning how to robocall someone, it is easy to get started—most businesses sign up with a robocalling service and start sending calls the same day.
Below is a breakdown of how robocalls work:
- Research robocall services and prices and sign up with the one that best meets the needs of your business, including any anticipated future needs.
- Upload your contact lists to the service and segment them, if desired, so that you can tailor your future robocalls to specific audiences.
- Record your robocall (or voice broadcast), using someone in your business or text-to-voice to translate text into a different language or accent.
- If the robocall is not an emergency and doesn’t need to be sent immediately, schedule your call for a date and time that would be most appropriate.
- Analyze the metrics and real-time reports from your robocalls to see which are most effective (i.e., which ones have the best open/listen rates and response rates)
Request demos from reputable service providers to see how robocalling might work in real-time. You can inquire about free trials or trial credits to further see how a service can support your business.
Robocalling Rules And Regulations
There are rules around robocalling that interested businesses should be aware of. These rules are dictated by federal agencies like the Federal Communications Commission (FCC) and Federal Trade Commission (FTC). Here is a brief rundown from the FCC about robocalling, which includes rules that your business must follow:
- More than pre-existing or established business relationships are needed to call customers; you must receive written consent on paper or electronically.
- You must receive explicit, prior consent from customers before contacting them unless your calls meet one of the criteria in the list from the FTC below.
- If calling wireless phones, including smartphones, you must receive prior consent regardless of the call content, except for emergency calls.
- You must identify your business at the beginning of the call and include a contact phone number.
- Calls are limited to hours between 8:00 AM to 9:00 PM; calling before 8:00 AM or after 9:00 PM is strictly prohibited.
According to the FTC, only the following robocalls are allowed without explicit prior consent from users:
- Emergency calls (relating to an imminent or future danger to life or safety)
- Informational calls (i.e., no marketing)
- Debt collection calls (but not calls selling services to reduce or eliminate debt)
- Political calls (such as about voter registration, candidates, etc.)
- Healthcare calls (prescription refills, appointment reminders, etc.)
Charities and other tax-exempt non-profits can also make robocalls, but they must perform the service themselves; they cannot hire a robocall service or someone else to call on their behalf.
There are also some industry best practices that your business should use to stay in good standing, such as those set by the Cellular Telecommunications and Internet Association (CTIA). The CTIA also offers information about robocalls and how to tell the difference between legal and illegal calls. It’s a good idea to read through this information and ensure your business does not meet any criteria related to unwanted or illegal calls.
Uses For Robocalling Services
Robocall software can be used for various legitimate purposes, especially for educational, health, and non-profit businesses.
Here are just a few examples of the different uses for robocalling across several different industries:
- Emergencies – Businesses who deal with emergency services may use robocalling without prior consent, especially if there is evidence of danger, weather alerts, workplace .
- Schools – Educational administrators can use robocalling to send parent notifications, absentee alerts or reminders, school closure notices, and emergency updates about dangerous situations, such as bomb or shooting threats.
- Small Businesses – Businesses that receive customer consent can send robocalls about marketing opportunities, upcoming events, new products, service changes, and more.
- Non-Profits – Tax-exempt charities and non-profits can use robocalls to send out information about fundraisers and donation opportunities, public or private events, employment or volunteer positions, and similar information.
- Debt Collections – Businesses that specialize in debt collection can use robocalling to contact individuals with debts, set up payment schedules, send payment reminders or updates, and related information about collecting debts.
Before signing up with a robocall service provider, businesses should consider all available options carefully. Besides features and the provider’s customer service record, businesses should consider pricing.
Because many businesses that use robocalls have limited budgets, such as small businesses and non-profits, pricing is often a deciding factor in which service to sign up with. There are no free robocall apps, but many are cost-effective and offer savings opportunities like volume discounts.
How To Set Up Robocalling On Esendex
If you want to sign up with a robocalling service, then Esendex’s Phone Notify! API can help your business quickly automate and send out mass calls. We won’t claim we’re the best robocall service, but we have an excellent track record: customers rated Esendex and our services 5 out of 5 on Facebook, Google Capterra, and GetApp.
Here’s how our service works and a snapshot of what it would look like for your business to send out robocalls using Phone Notify:
- Sign up and create an account with Esendex
- Integrate Phone Notify! API into your existing project
- Upload your contact lists, either in bulk or pre-segmented
- Ensure desired features are turned on via parameter commands
- Record your first voice message or robocall, or use a script
- Schedule your robocall to send immediately or at a later date
- Analyze your robocall reports to see how effective your calls are
We don’t offer a robocall service free, but we do include cost-effective pricing for all services. As part of this, we include transaction-based pricing, volume-based discounts, price-matching guarantees, international pricing, and custom quotas.
If your business is interested in leveraging robocalling, schedule a meeting to learn more about how voice broadcasting can meet your needs.
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