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Effectiveness of Text Marketing
According to the Cellular Telecommunications and Internet Association (CTIA), 89% of users always have their smartphone within arm's reach. This is somewhat unsurprising, considering that the Pew Research Center reports growing smartphone and technology adoption rates across all age demographics. As of 2021, 96% of young adults (ages 18-29) have smartphones, and the same is true for 95% of middle-aged adults (ages 30-49), 83% of older adults (ages 60-64), and 61% of senior adults (ages 65+). And as of 2022, 95% of teens have access to a smartphone (as opposed to only 73% in 2014-15).
These high adoption rates persist across socioeconomic categories, as well. It is mainly unsurprising that households with a combined annual income of $100K or more have a 97% smartphone and technology adoption rate. However, less predictable is the fact that 87% of households making $30K - $99,999 have adopted smartphones, and even 76% of households making less than $30K annually still have smartphones. Smartphone adoption and ownership also remain high across different racial and ethnic groups (Hispanic individuals have the lowest ownership rate at a still-impressive 83%), educational levels (only 75% of those with a high school diploma or less education have a smartphone), and geographic location (rural areas have the lowest ownership rates at 80%).
These impressive ownership rates may be tied, at least partly, to the reputation that SMS messaging has built: CTIA reports that 93% of customers consider wireless messaging a trusted form of communication. And considering that SMS has a spam rate of 2.8%, as opposed to the whopping 53% spam rate for an email, it's no wonder users prefer texting. There are also indications that sending mass calls and voicemails are becoming increasingly spammed, as downloads of call-blocking apps have risen 495% since 2016.
Text Marketing Features
When you combine our text marketing services with these awesome features, anything is possible! Our sms marketing platform delivers the tools you need to boost company sales, revenue, customer engagement, and stay connected with your customers.
Short Code Texting Service
Send mass text messages to customers fast from a memorable 5-6 digit phone number.Learn More
Send cool pictures, emojis, GIFs, links to your website, and even audio messages.Learn More
Get a new SMS long code solution for all of your U.S. A2P text messaging use cases.Learn More
SMS 2 Way
Engage customers by sending & receiving bulk SMS & create powerful conversations.Learn More
Schedule texting campaigns to be sent out at optimal times for higher conversions.
Send text messages to users of your application, website, or software to ensure secure logins.
Automate your entire SMS campaign and the response customers receive after replying.
Recipients can easily remove themselves from your SMS campaign with a click of a button.
Use multiple phone numbers to deliver even more text messages to your entire contact list.
Get detailed reports on how many text messages are sent, plus more valuable data.
Text Marketing for Businesses and Organizations
Industry research creates a convincing argument for why businesses and organizations should integrate SMS marketing platforms into their communication strategies. Smartphones are the most widely-owned piece of technology, providing businesses with the broadest audience reach possible.
And considering that data indicates that users consider text messaging more reasonable and trustworthy, text marketing offers businesses the best chance of reaching their customers.
But mass text messaging is not just far-reaching and reliable: it is also lucrative. A 2021 industry research report estimated the 2020 SMS marketing software market value at roughly $5.5M, projected to reach $24.7M by 2028.
Other Benefits of Text Marketing
Though businesses might initially balk at paying for SMS texting software, such software has become increasingly affordable while offering substantial cost savings through resource streamlining and strategic outreach. The right SMS text marketing service can help companies reach more users more effectively, all while requiring fewer resources.
Such benefits are not limited to large corporations: text marketing for small businesses is equally as powerful. Another recent report from 2021 showed that the compound annual growth rate for small and medium businesses is forecasted to grow by at least 23% by 2025 for businesses that adopt SMS technologies and maximize communication cost savings.
And though, unfortunately, there is no free text message marketing for small businesses, the best SMS messaging service providers offer further savings through volume or bulk discounts, customized pricing, and price-match guarantees. Pricing and related fees should be transparent and listed on the provider's website so businesses can compare software to find the best deal.
The Esendex Difference
Since the early 2000s, Esendex's been one of the industry's most trusted SMS marketing platform.
The truth is we do things differently. Our vision is to shape your connections to the world through reliable, usable, and adaptable Communication and Data APIs.24/7 Support Lowest Pricing Multiple Service Channels
What Our Customers Have to Say
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Reasons to Divide Your Text Marketing Database
User segmentation is a text marketing strategy that divides subscribers into groups according to specific criteria, such as geographic location or demographic characteristics (age, gender, marital status, etc.). By doing so, businesses can tailor text messages to better appeal to each group, offering more value and making the messages more effective.
For example, a business may communicate with several different groups using SMS: its employees, customers, and partners. Each of these groups has different needs, so it benefits everyone only to receive messages that are relevant to them.
In turn, this reduces potential subscriber frustration or annoyance. Businesses can proactively decrease subscriber attrition rates by sending messages that users will find engaging, relevant, or necessary (i.e., lower campaign opt-out rates).
Analytics and reporting capabilities (which every text marketing software provider should offer) can help businesses to make their text campaigns even more effective. Such tools report on how well specific texts or campaigns 'perform' so businesses can make adjustments as necessary.
Explore Our Texting Marketing Blog Topics
The Esendex blog has the latest content for all of your SMS marketing needs.
What Is Mass Texting & How Does It Work?
Businesses can utilize SMS marketing in a number of ways, such as through a long code or short code. Short codes...Read More
What Is SMS Marketing & Why Use It?
SMS marketing is a term that's often thrown around when companies are talking about their communication...Read More
Products for a range of use cases
Texting API designed to send & receive SMS & MMS globally using a short code or 10DLC number.Learn More
Powerful voice API that sends mass automated phone calls quickly to mobile & landline devices.Learn More
Verify mobile & landline numbers, find service providers, & define time zones to restrict calling times.Learn More