Enhance patient communication with these 25 healthcare text templates

Topic: Healthcare

More than one-third of healthcare patients would prefer to self-manage their medical affairs digitally rather than speak to a human. To meet this demand, many healthcare practices have implemented a digital portal – but what about digitizing your communication strategy as well?

Instead of phone calls and letters sent via snail mail, send reminders, alerts, and other critical notifications via SMS message. With open rates up to 99% and average response times of 90 seconds, you can ensure your patients have access to the information they need in a timely manner.

Stuck on what messages you should implement? Here are our 25 top text message templates for the healthcare industry:

Appointment reminders

Appointment confirmations:

Hi [Name], this is [company name] confirming your appointment on [DATE] at [TIME]. Please call [enter company phone number] if you need to cancel or reschedule.

A simple reminder:

Hello [NAME], you have an appointment on [DATE] at [TIME]. Please arrive no later than 15 minutes before your appointment time.

Encourage a response:

Hi [NAME], your appointment with [DOCTOR NAME] is on [DATE] at [TIME]. Please confirm by replying with Y, or N to reschedule.

A rich message version:

Hi [NAME], you have an appointment today with [DOCTOR NAME] at [TIME]. Need to make any changes?

[Button: Reschedule] [Button: Call reception]

For new patients:

Hi [NAME], you have an appointment tomorrow with [DOCTOR]. Please fill out our new patient form: [URL] Call us on [NUMBER] if you have any questions.

Opt-in confirmation

A simple confirmation:

Hello [NAME], you’re now signed up to receive updates from [PRACTICE NAME]. Text STOP if you no longer want to receive these messages.

Add a link:

Hi [NAME], thank you for signing up to receive [CHANNEL] updates from us. We’ll be sending you the latest health-related news. Want to opt out? [LINK]

Opt-out confirmation

A short confirmation:

You have successfully unsubscribed from our [CHANNEL] updates.

Add personalization:

Hi [NAME], just confirming that you’ve successfully unsubscribed from receiving text messages from us. We’re sorry to see you go!

Test results

A short alert:

Your test results are now ready. Please call the practice at [phone number].

Add a link:

Hi [NAME], your test results are now available on our portal: [LINK] Please call us if you have any questions. [NUMBER]

A rich message:

Hello [NAME], your test results are now ready. Please book a time with us to discuss the results,

[Button: Book appointment] [Button: Call us]

Survey request

Following up from an appointment:

Hi [NAME], could you please take a minute to take our short survey and let us know what you thought when you attended your appointment on [DATE]? It would really help us improve our services.

Following up on an appointment no-show:

Our records show that you did not attend your appointment on [DATE]. Could you please take a moment to let us know why so we can update our records? [LINK]


Screening invitation:

[NAME], it’s time for your [CONDITION] screening. Please call the practice and book an appointment with us.

Reminder to book a recurring appointment:

Hi [NAME], it’s time for your quarterly [APPOINTMENT] check-up. Click here to book: [URL]

Inactive patient invitation:

It’s been [NUMBER] months since your last appointment, [NAME]. Book your next appointment soon and avoid [ISSUE].

Preventative treatment promotion:

Hi [NAME], the days are getting longer, hotter, and brighter. When was the last time you had a skin cancer screening? Make a preventative appointment today with [DOCTOR NAME]!

Event promotion:

We’re holding a drop-in session at [PRACTICE] on [DATE] at [TIME]. Come along and share your concerns with our service or healthcare in general. Together, we can find a solution!


Hi [NAME], if you know anyone that’s looking for a new [DOCTOR/DENTIST ETC], refer them to us and you’ll receive [INCENTIVE].

Service update

Closure reminder:

Please note that the practice is closed today for [HOLIDAY]. We will again open on [DATE] at [TIME].

Opening hours reminder:

Hi [NAME], just an update regarding our opening hours for [HOLIDAY]. Our team will be available on [DAYS] at [TIME]. 

Loyalty promotion

Happy holidays, [NAME]! As a little thank you for being with us for all these years, get [% DISCOUNT] off all [TREATMENTS] until [DATE].

Marketing promotion

[NAME], do you suffer from [CONDITION]? If so, get [% DISCOUNT] on [TREATMENT]. Call us today for a free consultation! Offer valid until [DATE]


Hi [NAME], thinking about [TREATMENT]? Our records show that you might be an ideal candidate. Book your free consultation with us today: [NUMBER]

Esendex: Your partner for better healthcare communications

SMS business messages can help you improve your patient experience from lowering appointment no-shows to gathering valuable feedback about your services. Personalization, rich messaging features (such as buttons, images, and videos), and automation can all help you streamline patient communication and strengthen your relationship with them.

Reach out to one of our experts below to discover how Esendex can help your healthcare organization digitize and improve your customer communication.

Author Avatar
Julia Applegate

Based in Charleston, SC Julia is a Demand Generation Marketing Manager with 6 years of experience in B2B technology businesses and an emphasis on growth and demand generation marketing. Julia is passionate about balancing data-driven marketing with creative campaigns and bringing agile methodology to new companies.