SIP trunking – the benefits to your business

Topic: SIP Trunks

SIP trunking improves productivity, reduces recurring costs and can boost your customer engagement levels… read on to see if it’s the right communication solution for your business.

Your teams need to collaborate and connect with customers. They may already be using a lot of platforms such as chat, SMS, voice, and video. But managing multiple channels across different interfaces, while managing traditional landlines, could be adding costs that you don’t need – as well as reducing productivity.

That’s where SIP trunking can help…

What is SIP trunking?

SIP is short for Session Initiation Protocol– it’s a protocol that carries communication packets (for example phone calls, chat, messages, etc.) between two endpoints over the internet. SIP trunking moves these packets through channels to their end destination. 

SIP benefits for business

SIP supports efficiency and productivity and is quick to set-up and integrate and is fully scalable, so you can add more capacity – or reduce it – as business needs change.

Cost savings

Once implemented, your business can benefit from recurring savings including: 

  • Reduced reliance on traditional phone lines and their fixed costs
  • International and long-distance calls are treated as local
  • Flexible pricing: you can usually choose between subscription, usage based, or a combination of the two
  • There is no significant upfront cost to get started.

Increased productivity

A secure SIP trunking service allows your team to communicate quickly and seamlessly. Unified communications reduce the need to move between platforms, freeing up time to spend on other value-add activities.

With tools such as calls logs, instant number provisioning, and analytics, teams can all stay on the same page while minimizing manual input. SIP trunking’s internet-based functionality also supports hybrid and remote working as team members have the capacity to work anywhere around the world.

Reliable and superior call quality

SIP trunking supports service reliability and call quality and can help with continuity planning. By opting for several SIP trunks, you reduce potential downtime in the event of an emergency. If you are managing significant call volumes, quality can become a concern as your network shares capacity with voice and media files. In this case you can upgrade your speed and bandwidth to solve the issue though it will likely result in additional costs. 

Security and fraud prevention

Because SIP trunking relies on the internet, there is a need for you and your SIP trunk provider to be vigilant and to take steps to monitor, manage, and detect unwelcome activity.

Reputable SIP trunk providers will actively monitor calls, block suspicious activity, and have additional security measures in place to protect you from potential fraud. In addition, your own IT team can run regular software updates, add firewall protection, and enforce password policies and account authentication.

Identify a reputable partner

SIP trunking supports productivity, reduces recurring costs and can elevate your customer engagement levels. Choosing the right partner is key. If you’d like to find out more about SIP, VoIP, SMS/MMS and more, chat to one of our friendly team members today.

Author Avatar
Mary Henry

Mary has extensive experience in communication, PR and journalism - most recently across SaaS businesses. A keen researcher and storyteller, Mary is highly skilled in making complex concepts accessible, and in putting customers at the heart of her communication. She has supported all kinds of businesses to tell their brand, product and people stories - from global multinationals to start-ups across retail, travel/leisure, banking/finance, government and educational institutions.