If you’re reading this, you likely already understand a customer funnel. For people in marketing, it’s an essential term to determine strategy. It gives insight into moving people closer to purchasing a product or service and becoming loyal customers.
However, the customer funnel isn’t solely for the sales team. Almost everyone in a company interacts with the sales funnel at some point. Since many actors impact the funnel, it’s important to remember the value of each piece.
Today, we will discuss automated voice message and how it falls into the customer funnel. You might be surprised by how versatile and useful these messages are for marketing, sales, and other departments. The reality is that communication is essential to the sales funnel. Taking advantage of an automatic programmable voice announcement system could be the best way to move forward.
What Are Automated Voice Messages?
Automated voice messaging is a service that lets businesses send and receive prerecorded messages. So, you craft a message, and then it can be sent out to your customers, prospects, or other people quickly and efficiently.
When you utilize an automated voice message, there’s no need to call up every person on your contact list. You can simply send the message to all of them (or those for whom it is relevant). In most cases, the system will deliver the message to all these people in minutes. It can share the message with hundreds or thousands of people at once.
If you aren’t familiar with this form of communication, that’s okay. Below is an automated voice message example to give you a better idea of what this strategy looks and sounds like:
“Hello, this is Carrie with Esendex. Our customers have doubled their outreach rates using our SMS app, and I wanted to see if you’d like to do the same for your team. You can reach me at this number if you want more information. I’ll send you an email in 48 hours to check-in. Thanks!”
You can use something similar to this as your automated voice message system script. Or it’s okay to make one of your own to ensure it meets all your needs. Now that you know the basics through our automated voice message example, we want to discuss where these messages are useful in the customer funnel.
Voice Messages to Engage
Most people wouldn’t consider using automated voice messages to engage people, but it can work. When you bring in leads, your marketing should be available across all media. Voice messaging is one addition you want to make to optimize the process.
Update your marketing process to ensure potential customers can contact you as leads. For example, you could have them contact you to enter a contest, download a free ebook, or get a mobile coupon. Once they agree to receive your messages, you can engage them further to keep them interested.
When an individual shows interest in your marketing materials, they require what you offer. Make sure you have an easy way for these people to contact you, and you can start tracking them as a lead and put effort into engaging them.
Capturing Leads with Voice Messages
Once someone is in your customer funnel, automated voice messages can be even more useful for your marketing campaigns. Nurturing any leads, you have is essential so they are more likely to become customers. Building a relationship can start with automated voice messages. Engaging and keeping in touch is integral to moving them through the customer funnel.
What makes voice messaging unique is that you won’t stay in touch and nurture a lead the same way you might with another communication solution. While email marketing could involve sending out information daily, you don’t always want to do that with prerecorded voice messages. Do a bit of testing to see how often people want to hear from your brand.
Some research has been done on this topic which shows that many people only want to hear from companies once every week or two. This shows that you shouldn’t send out a message for every small thing. Instead, save your voice messages for the valuable information you’re sure people want to know.
When you realize you only need to send out these messages when something important happens, it can give you free time to focus on other aspects of marketing.
In addition, it’s a good idea to ensure you provide information rather than only a sales pitch. Ensure the message offers a solution to the customer’s problem.
Voice Messages to Close
Automated voice messages can be a great way to convince a lead to take action. This is why it reminds them of events, runs contests, and offers deals. No matter what you send out, include a CTA (call to action). They need to know what you want them to do after they’ve listened to your message.
The call to action offers a way for someone to engage with your brand, whether by contacting you, downloading something, or purchasing. You can send your audience an authentic, highly relevant message with voice messages. This makes it more likely someone will do as you ask.
The important thing is to share products and services similar to those a customer has shown interest in. List segmentation may be needed to ensure this happens. This can take time and effort but makes your leads more likely to be interested in what you offer them.
Did you read our automated voice message example and think your business could benefit from something similar? The experts at Esendex are here to help you with creating this process. We also offer various communication services for your sales and marketing teams.
We offer voice broadcasting tools, SMS software, phone and address verification, and more. Contact our sales team to get the solutions you need to optimize your voice marketing campaigns.